HomePod Mini Helped Apple Double Its Smart Speaker Market Share

Apple was kind of tardily to the smart speaker game when they launched the HomePod, allowing companies like Amazon and Google to pretty much snap up the majority of the market share. Even so, it did not help that the original HomePod was kind of a flop. With its expensive price tag, it fabricated it a bit of a harder pill to swallow.

Apple eventually launched the HomePod mini, a much more affordable alternative to those who wanted a smart speaker in Apple's ecosystem, and it seems that the company'due south efforts have paid off. This is according to Strategy Analytics who based on their inquiry, discovered that the HomePod mini really allowed Apple to double its smart speaker market place share.

The research firm estimates that Apple had shipped about 4 million smart speakers in the third quarter of 2021, which resulted in them nabbing 10.two% of the smart speaker market place. This is almost double that of 2020 where Apple'due south market place share was sitting at effectually 5.9% prior to the HomePod mini launching, so it stands to reason that this new cheaper and smaller speaker could have contributed to the company's growth.

That existence pitiful, Apple is however quite behind other companies like Amazon and Google, both of whom take over twenty% of the market. What'due south interesting is that despite non existence available in the United states of america, companies like Baidu and Alibaba are placed third and fourth respectively, beating out Apple who sits at fifth position.

Filed in . Read more than near Connected Objects, HomePod, IoT (Internet of Things), Siri and Speakers. Source: macrumors

Source: https://www.ubergizmo.com/2021/12/homepod-mini-double-smart-speaker-market/

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